Presence, Without the Visit.
When the sales team couldn't get in the door, the product did it for them.
Client
Bostik
Industry
Building and Construction Solutions
Scope
Merch Selection, Product Design and Delivery
Distribution
Across Victoria, NSW and Victoria
The Brief
Bostik needed to relaunch their Fire-ban Sealants range to a specialist audience — architects — without the benefit of face-to-face time.
The pack had to work hard: introduce the product properly, reinforce the partnership, and do it in a way that felt considered, not generic. That meant choosing items architects would actually use. A Moleskine A5 notebook, an architect’s lead pencil, a precision ruler — tools of the trade, presented in a custom box with fitted pockets and branded tissue paper.
- This is test
- Tes
The Results
Fourby didn’t just successfully make the leap from comic strip to plush toy — he became a genuine retail success for ARB.
Rolled out across all 43 ARB company-owned stores in Australia, the plush quickly moved towards becoming one of the brand’s top 15 retail products. Its appeal extended well beyond children, connecting with longtime ARB customers and 4WD enthusiasts who already knew and loved the character.
The strength of the initial design also helped streamline production, with the first physical sample requiring only minor adjustments before approval. Every recognisable feature survived the transition from illustration to fabric, creating a product that felt unmistakably Fourby.
Most importantly, the product proved that ARB’s characters could become a broader merchandise range. Fourby’s success led directly to the creation of his companion character, Ariel — extending the comic-strip world into a growing family of collectable branded products. Fourby remains available through ARB’s retail range today.
Impact
Premium packs distributed to architects across Victoria, NSW and Queensland
of recipients engaged with Bostik’s sales team within 30 days
New specification meetings booked directly from the campaign
New architectural practices added to Bostik’s active account list
Our Approach
Understanding the Audience
Text on Architects and what they would like for merch ideas
Selecting the Merch
Text about back and forth with the client with merch ideas and design
Design and Delivery
Where the merch was sent and delivered on time
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