Presence, Without the Visit.
When the sales team couldn't get in the door, the product did it for them.
Client
Bostik
Industry
Building and Construction Solutions
Scope
Merch Selection, Product Design and Delivery
Distribution
Across Victoria, NSW and Victoria
The Brief
Bostik needed to relaunch their Fire-ban Sealants range to a specialist audience — architects — without the benefit of face-to-face time.
The pack had to work hard: introduce the product properly, reinforce the partnership, and do it in a way that felt considered, not generic. That meant choosing items architects would actually use. A Moleskine A5 notebook, an architect’s lead pencil, a precision ruler — tools of the trade, presented in a custom box with fitted pockets and branded tissue paper.
The Results
The packs landed at exactly the right moment — when architects were desk-bound and every competitor had gone quiet. A physical touchpoint cut through where digital couldn’t, and responses came in before the sales team had even followed up.
- 180 premium packs distributed to architects across Victoria, New South Wales and Queensland
- 68% of recipients engaged with Bostik’s sales team within 30 days of delivery
- 40+ new specification meetings booked directly from the campaign
- 14 new architectural practices added to Bostik’s active account list
- Products specified across 22 new project builds within six months of distribution
Our Approach
Understanding the Audience
Text on Architects and what they would like for merch ideas
Selecting the Merch
Text about back and forth with the client with merch ideas and design
Design and Delivery
Where the merch was sent and delivered on time
Impact
Premium packs distributed to architects across Victoria, NSW and Queensland
of recipients engaged with Bostik’s sales team within 30 days
New specification meetings booked directly from the campaign
New architectural practices added to Bostik’s active account list
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