ARB "Fourby" Custom Design Plush Toy
client
ARB Corporation
location
Auburn, NSW, Australia
Industry
Sports & Recreation
Challenge Type
Brand Awareness
It was exactly what Australian 4WDers had been waiting for, and ARB, the initials of Anthony Ronald Brown, was founded. ARB, a leading manufacturer of 4×4 accessories in Australia, approached Arid Zone with a creative challenge: bring their comic strip mascot “Fourby” to life as a collectible plush toy. The project aimed to create a loveable brand ambassador that appeals to both children and adult enthusiasts, extending ARB’s branding into a tangible and memorable keepsake.
Challenges
Certainly! Here's the structured and refined breakdown of the case study content into the new sections:
- Translate a 2D cartoon into a huggable, 3D plush format.
- Capture distinctive features including oversized tyres, “googly” eyes, and the iconic lopsided grin.
- Maintain strict brand consistency with PMS colour matching and ARB design elements.
- Ensure durability and child-safe finishes for retail sale across 43 stores.
plush units sold nationwide in the first year
customer satisfaction based on post-purchase product feedback
uplift in in-store merchandise engagement
bestseller in 43 ARB stores within 3 months.
Solution
Using character illustrations from the comic strip, our team began by crafting a precise 3D model of “Fourby.” Custom fabric patterns were developed from this template, with swatch selections closely aligned to ARB’s brand colours. Every detail — from embroidered spotlights to printed mag wheels — was engineered to meet both aesthetic and safety standards. Following a collaborative review, the prototype was approved with only minimal refinements.
Marketing Manager, ARB 4×4 Accessories
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