ARB "Fourby" Custom Design Plush Toy
Client
Pepsi
Industry
Sports & Recreation
SCOPE
Product Design, Manufacturing & Retail Rollout
Distribution
43 Stores Nationwide
Challenges
Certainly! Here's the structured and refined breakdown of the case study content into the new sections:
- Translate a 2D cartoon into a huggable, 3D plush format.
- Capture distinctive features including oversized tyres, “googly” eyes, and the iconic lopsided grin.
- Maintain strict brand consistency with PMS colour matching and ARB design elements.
- Ensure durability and child-safe finishes for retail sale across 43 stores.
Approach
Concept Development
Using character illustrations from the comic strip as a foundation, our team built a precise 3D model of “Fourby” — translating a 2D icon into a loveable, tangible form that stayed true to the brand’s playful DNA.
Production & Sourcing
Custom fabric patterns were engineered and swatch selections were aligned with ARB’s brand color. Every material choice balanced aesthetic accuracy against safety and compliance requirements for both children and adult collectors.
Rollout
Every fine detail, embroidered spotlights, printed mag wheels, and stitched ARB badging, was executed in manufacturing. The final prototype was approved with only minimal refinements before full production and delivery.
Impact
units sold nationwide in the first year
customer satisfaction based on post-purchase product feedback
uplift in in-store merchandise engagement
bestseller in 43 ARB stores within 3 months.
What our Clients Say
We’re here to ensure your target audience engages with your brand.
CEO at EcoSpark
CTO at Finverse
Marketing Director at Bostik
Ready to bring your brand to life?
Whether you need a custom plush toy, premium apparel, or a complete merchandise strategy, our team is ready to help you create something extraordinary.
More Related Case Studies
We're here to ensure your target audience engages with your brand
