Consumer Promotions

We design and produce the product or prize, work out the mechanic with you, and are set up to handle the compliance and T&Cs, so the promotion is ready to run the moment it launches. Good for a summer activation, a seasonal push, or any window where you need traffic and sales fast rather than a slow burn.

A product bundled with the purchase to drive trial, boost basket size, or reward existing customers. We work with you to source and produce at whatever the mechanic calls for – enough volume that the gift's still available in week three, or deliberately limited as a money-can't-buy or collectible item that drives hype precisely because it's scarce. The one to reach for when you're launching a new product and need people to try it, want to lift order value without discounting the core product, or need a moment of genuine buzz around a campaign.

Proof-of-purchase claims, receipt uploads, or loyalty triggers, managed end to end so the process doesn't become the customer's worst experience with the brand. We handle the mechanic, the fulfilment, and the reporting on who actually redeemed. Built for when you want to reward repeat purchase over time, or need to prove ROI through actual redemption data rather than a guess.

A premium item priced to cover its own cost while still driving engagement and loyalty. Worth knowing going in: self-liquidating mechanics typically see low take-up – most eligible customers never claim the offer – which is exactly why we work out the product, the price point, and the margin so the promotion pays for itself across everyone eligible, not just the ones who redeem. Useful when you want a bigger, more aspirational item in the mix without it hitting the campaign budget the way a straight giveaway would.

Items built to fit inside or attach to existing packaging without slowing down the production line. Not all in-pack mechanics perform the same – instant, on-pack redemption has historically far outperformed mail-in offers – so we design the mechanic and the item together with your production line from the start, not as something bolted on after the packaging's already been decided. The right call when the promotion needs to live on-shelf at scale, reaching every unit sold rather than a subset of customers who opt in.

Game-of-chance mechanics where the win is determined randomly rather than judged – instant win, scratch-and-win, or a straight prize draw. We produce the mechanic itself (the card, the code, the digital entry) and source the prize behind it, from a small branded item for mass participation through to a major drawcard prize. Can run in-store, on-pack, or online, wherever the entry point makes sense for the campaign.

Sourcing the actual prize behind the promotion, at whatever scale the mechanic needs – holidays, cars, and luxury goods at one end, branded merchandise and instant-win items at the other for mass participation. That includes sourcing recognisable retail and luxury brand product, using our own supplier relationships and brand partnerships to secure it – whether that's the item itself or a co-branded version made specifically for the promotion.