Premium kits. Architect clients. Pandemic proof.
How a premium branded gift pack kept Bostik's sales relationships alive during COVID — and earned a feature in the AMI Conscious Marketer Newsletter.
The Brief
COVID had cut Bostik’s sales team off from their architect clients. The brief: find a way to stay front of mind and demonstrate the brand’s commitment to the partnership.
Bostik needed to promote their Fire-ban Sealants to architects at a time when in-person visits were impossible. A branded pack was conceived to engage target clients with premium products and quality presentation — useful in a practical sense, but also a signal of Bostik’s commitment to the relationship through difficult times.
The Results
Arid Zone created a premium brand gift pack: a custom box with fitted product pockets, Moleskine A5 notebook, architect’s lead pencil, architect’s ruler and branded tissue paper. Delivered to Bostik’s existing and new customers, the ‘surprise and delight’ campaign put the brand top of mind during lockdown and demonstrated genuine care for clients. The campaign’s success earned a full feature in the AMI Conscious Marketer Newsletter.
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