34 meetings. $900K in sales. One mystery box.
A personalised direct mail campaign that bypassed the gatekeeper and landed on the CEO's desk.
The Brief
Reach the CEOs, CFOs and CIOs of Australia’s largest manufacturers — past every gatekeeper — with a message about Scalable Systems’ Microsoft ERP software.
Cold calls and emails wouldn’t reach this audience. Arid Zone was tasked with getting a message past the gatekeeper and into the hands of senior decision-makers at Australia’s largest manufacturing businesses — people who routinely screen unsolicited communications.
The Results
Arid Zone designed a non-branded personalised box resembling a hardcover book. Inside: a custom eBook pre-loaded with Scalable-branded content, requiring the recipient to solve a 4-digit puzzle to unlock the device. The mechanic forced active engagement with the product message — and tracked every activation in real time, handing sales an instant warm lead. Result: 34 eBooks activated, 34 C-suite appointments secured, $900,000 in sales, 85% positive feedback rate.
