Presence, Without the Visit.
When the sales team couldn't get in the door, the product did it for them.
The Brief
Bostik needed to relaunch their Fire-ban Sealants range to a specialist audience — architects — without the benefit of face-to-face time. The pack had to work hard: introduce the product properly, reinforce the partnership, and do it in a way that felt considered, not generic. That meant choosing items architects would actually use. A Moleskine A5 notebook, an architect's lead pencil, a precision ruler — tools of the trade, presented in a custom box with fitted pockets and branded tissue paper.
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The Results
The packs landed at exactly the right moment — when architects were desk-bound and every competitor had gone quiet. A physical touchpoint cut through where digital couldn’t, and responses came in before the sales team had even followed up.
- 180 premium packs distributed to architects across Victoria, New South Wales and Queensland
- 68% of recipients engaged with Bostik’s sales team within 30 days of delivery
- 40+ new specification meetings booked directly from the campaign
- 14 new architectural practices added to Bostik’s active account list
- Products specified across 22 new project builds within six months of distribution
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